NCBI’s (National Council for the Blind of Ireland) is setting up its first ever charity Pop Up Shop on Grafton Street in Dublin having secured for free, courtesy of Irish Life, access to 110 Grafton Street for the month of December!
NCBI’s chain of 114 charity shops are a vital source of funding to deliver life changing services to people who are blind or vision impaired across Ireland.
Being positioned on Grafton Street ahead of Christmas gives them a unique opportunity to:
- Launch their Re:Newed for NCBI brand specific for Grafton Street
- Showcase the breadth of our high-quality designer stock (donated from Irish designers including Lainey Keogh and Chupi Sweetman, celebrities including Sonya Lennon and Daniel O’Donnell and public).
- Challenge customer perceptions of pre-worn and vintage clothes, in true sustainable spirit.
Their commitment to sustainable fashion and greener environmental practices will also be evident in the use of reusable and recyclable raw materials in the shop fitout. This will be no ordinary charity shop as Re:Newed for NCBI was inspired by the London version that Harrod’s have developed, which was curated by Stella McCartney and runs every year for the month of March with NSPCC. With Covid19 dominating 2020 it has been such a difficult year for everyone but Covid19 has also robbed people of their sense of touch, which is vital for people who are blind or vision impaired and has led to increased feelings of isolation and vulnerability. Covid19 led to the temporary closure of all our shops so Re:Newed for NCBI gives them another opportunity to ensure they can continue to support the 55,000 children and adults living with sight loss in Ireland in 2021 and beyond.
Please show your support by calling into the store over December. #RenewedforNCBI
