Milano, the nation’s most iconic pizzeria brand, is marking its milestone 30th birthday this year with the launch of the Icons Collection – an exciting fusion of fashion, food and culture.
A bold new clothing line, the capsule collection was co-created with AGRO Studio, the bespoke design duo known for dressing celebrities from Jade Thirlwall, to Maya Jama and Amelia Dimoldenberg for red carpet moments.
The Icons Collection pays tribute to the brand’s effortless flair, showcasing three unique limited-edition items. Every piece celebrates Milano’s rich heritage, re-imagining its signature and most iconic brand element, the black and white stripes into stylish, wearable pieces, for both adults and children.
Paula MacKenzie, CEO at Milano, said: “Milano is proud to be one of the nations most loved high-street brands, famous for black and white stripes, an iconic menu and timeless style, so we wanted to celebrate in a way that’s as bold and fun as the brand. The Icons Collection brings our signature style to life in a whole new way.”
George Oxby, Angus Cockram, Co-Directors at AGRO Studio: “At AGRO, we thrive on creating bold, conversation-starting pieces that not only look good, but tell a story. It’s an honour to have been invited by Milano to re-imagine the brand’s rich history through a modern, fashion-forward lens – taking inspiration from streetwear, luxury streetwear and contemporary design”.
The Icons Collection, created in collaboration with the studio, features a range of statement pieces to elevate your wardrobe, including:
- The Icon Tee (RRP €48) – a fresh take on the classic pizzaiolo uniform (inspired by the gondoliers of Venice), this heavyweight tee reworks the brand’s signature stripes into a deconstructed design with bold midnight blue accents. A nod to the original Milano Dawson Street restaurant is printed on the back, making it a wearable piece of history.
- The Icon Kids Tee (RRP €22) – the deconstructed design is also available in kids sizes, so the little one’s don’t miss out.
- The Icon Socks (RRP €18) – a premium pair of heritage-inspired socks, featuring the brand’s midnight blue colourway on knitted calf-length socks, with an embossed M on the ankle and 1995 on the sole.
The Icons Collection is available exclusively at Milano Dawson Street to purchase from 10th April.
To coincide with the Icons Collection launch, Milano has introduced a new celebratory menu with innovative takes on iconic dishes, including its fiery Blazing Hot Dough Balls and Queen Margherita pizza, with a whole creamy burrata.
