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Supermac’s is Ireland’s largest and fastest-growing indigenous fast food group. Much of the success of Supermac’s can be attributed to the company’s intuitive understanding of Irish consumers’ tastes and preferences. Supermac’s is attributed as the pioneer of such Irish delicacies as the “curry chips” and the “snack box”.

Supermac’s is Ireland’s largest and fastest-growing indigenous fast food group. Much of the success of Supermac’s can be attributed to the company’s intuitive understanding of Irish consumers’ tastes and preferences. Supermac’s is attributed as the pioneer of such Irish delicacies as the “curry chips” and the “snack box”.